Imara Jones—whose contributions to media and social justice have won Emmy and Peabody Awards—is the host of The Last Sip a weekly, half-hour news show which targets Millennials of color—especially women and the LGBTQ community—by focusing on the information needs of historically marginalized communities. The program will have an initial eight-run ending on Sunday, June 8. It is produced by Oria Media which Imara also helms.
Imara’s work focuses on the full-range of equity and social justice issues from the perspective of America’s emerging majority, specifically people of color, women, and the LGBTQ community.
Imara’s wide-ranging perspective has helped land her as a frequent guest on television and radio programs, including MSNBC’s All In with Chris Hayes and The Melissa Harris Perry Show, HuffPostLive’s Political Junkies, CNBC’s Closing Bell, Al Jazeera America’s Inside Story, PBS’ Democracy Now!, NPR’s All Things Considered, BBC’s World Service, and The Takeaway— a program of The New York Times and WNYC Public Radio.
Additionally her work has been featured in print and online in the UK’s The Guardian newspaper, The Nation, BBC News, Mic, Salon, and The Washington Post Company’s The Root.
From 2012-2014 Imara was economics contributor at Colorlines Magazine where their writing was syndicated in news outlets across the country. In 2015 Imara launched a YouTube channel caffeineTV, a three-minute daily news brief which gave a different take on diverse topics.
In that role Imara ran a $3 million department and mobilized over $200 million in media value across Viacom’s global assets for the venture, which included MTV, CBS, VH1, BET, Paramount Pictures and CBS Radio. Imara developed the strategic plan for Know HIV/AIDS and was asked by the company’s Chief Operating Officer to manage the campaign. Imara worked with over a half-dozen ad agencies and negotiated international partnerships, such as with the BBC and Kenneth Cole Productions, to expand the footprint of the endeavor. Imara’s creativity attracted key talent to work with the Know HIV/AIDS campaign including Common, Julianne Moore and Ashley Judd. According to the United Nations, “Know HIV/AIDS is the largest public messaging effort in the history of the AIDS epidemic.”
Preceding the Know HIV/AIDS effort, Imara was Manager for Corporate Relations at Viacom from 2000-2002 where they served as the primary spokesperson on technology-related matters. In this role Imara developed a rapid-response operation comprised of lawyers and communications staff to coordinate the company’s public response to new technology that infringed Viacom’s copyrights. The team’s success in highlighting that certain devices, such as the Replay4000, harmed artists more than corporations helped Viacom win key legal battles. At Viacom Imara also wrote speeches, press releases, performed media briefings and training for executives, and prepared talking points.
Before Viacom, Imara served in the Clinton White House where they held two posts in international economic policy and communications.
Imara, a finalist for the Rhodes Scholarship, received an undergraduate degree in political science and history from Columbia University—where they were student body president—and a master’s degree in Economics from the London School of Economics.
Imara blends her credentials with rich life experiences inspired by an array of the world’s cultures. Imara has traveled to almost two-dozen countries on every continent except Australia and Antarctic. Fluent in Portuguese, Salvador, Bahia, Brazil is Imara’s second home.
Imara is also an avid consumer of television. Their favorite shows include The Walking Dead, Game of Thrones, The Crown, El Chapo, Married to Medicine and many others.
Imara is a transwoman and goes by the pronouns she/her/they/them.